This project is a branding system for Monster Cake Co., a playful bakery concept centered around fun and creativity. I d
eveloped a bright, character-driven visual style using bold colors and simple shapes to give the brand a friendly and energetic personality. The monster illustrations help bring a sense of whimsy and make the brand feel approachable and memorable.
The identity is applied across multiple touchpoints, including packaging, a shopping bag, stationery, and mobile screens. I focused on consistency by repeating colors, patterns, and graphic elements throughout each design. Overall, this project explores how cohesive branding and illustration can create a strong, engaging identity for a modern bakery.
