This project is a Dove brand extension for the “Beautifully You” campaign, focused on self-confidence and natural beauty. I developed a soft, illustrative style using floral elements and warm pastel colors to reflect Dove’s gentle and caring identity. The central illustration represents individuality and growth, reinforcing the idea of embracing your own version of beauty.
The campaign is applied across multiple touchpoints, including packaging, a spray bottle, and outdoor advertising. I maintained consistency by repeating key colors, shapes, and the illustrated profile throughout each design. Overall, this project explores how illustration and branding can work together to create a cohesive and emotionally engaging campaign.
