This project is a full website redesign for Artisphere, an annual art festival celebrating creativity across multiple disciplines. My goal was to create a more engaging and immersive digital experience that reflects the vibrant energy of the event. I used bold color palettes, layered imagery, and expressive typography to visually capture the dynamic atmosphere of the festival.
Throughout the design process, I focused on improving user flow and navigation, making it easier for visitors to explore events, performances, and featured artists. The layout balances structure with experimentation, allowing the site to feel both intuitive and visually exciting. This project challenged me to think about how digital design can translate the experience of a physical event into an interactive online space while maintaining a strong and cohesive visual identity.
